SAN FRANCISCO — Mark Zuckerberg has mandated wholesale change at Facebook after a year during which the company was rocked by Russian meddling, fake news and controversies over its role in a democracy.Mark Zuckerberg says he wants to fix Facebook
But there’s an apparent gap between what the big boss wants and the realities of the people who implement his wishes — a fact exacerbated by a culture of outspoken executives that is endemic to Silicon Valley.
That struggle has been evident at the social network in recent weeks. Over the weekend, its leaders scrambled to manage Facebook’s message in the wake of an indictment by special counsel Robert S. Mueller III that laid out how Russian operators used Facebook and other social media platforms to manipulate American voters.
And just days before the indictment, another Facebook executive disclosed that the company wasn’t yet sure how to put in place Zuckerberg’s latest major directive: shifting the company’s metrics so that “meaningful interactions” are valued over likes and clicks, a response to the misinformation and reports about the harms of social media that drew attention last year.