PhonePe launches micro-apps for OYO, AbhiBus & Myntra

PhonePe launches micro-apps for OYO, AbhiBus & Myntra. This launch is part of PhonePe’s micro-app strategy, that enables its users to avail services from various Internet firms within the PhonePe app

Flipkart-owned digital payments platform PhonePe has introduced new micro-apps for hospitality company chain OYO, bus ticketing platform Abhibus and another Flipkart group company Myntra.

This will enable PhonePe users to avail services from these Internet firms within the PhonePe app. OYO said that users will be be able to book over 125,000 exclusive rooms through the app, by paying an initial token amount of Rs 99 and paying the remaining amount later at the hotel.

This launch is part of PhonePe’s micro-app strategy, that enables its users to avail services from various Internet firms within the PhonePe app. The company currently offers micro-apps for companies like redBus, Goibibo, Ola, Delhi Metro, and Mumbai Metro.

“This partnership with PhonePe will help us reach new customers while enhancing the experience of our existing user base” said Burhanuddin Pithawala, VP – Conversions, OYO Hotels.

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